GMARTPH SMB AI Automation Guide
⚡ Marketing Automations
Lead Management & CRM
- Lead Capture to Nurture: Automatically move leads from forms/landing pages into email/SMS sequences
- Lead Scoring: Assign points based on actions (email opens, website visits, form fills)
- Lead Assignment: Distribute leads to sales reps based on territory, product interest, or workload
- Pipeline Automation: Move opportunities through sales stages based on activities or time triggers
- Follow-up Sequences: Automated email/SMS campaigns based on lead status or behavior
Sales & Marketing
- Appointment Booking: Auto-confirmation, reminders, and follow-ups for scheduled meetings
- Review Request Automation: Send review requests after service completion with tracking
- Missed Call Text Back: Instantly text prospects who called but didn’t connect
- Social Media Posting: Schedule and auto-post across multiple platforms
- Email Marketing Campaigns: Drip campaigns, broadcasts, and behavior-triggered emails
- SMS Marketing: Bulk messaging, two-way conversations, and compliance management
Customer Service
- Onboarding Sequences: Welcome new customers with step-by-step guidance
- Support Ticket Routing: Automatically assign tickets based on type, priority, or department
- Customer Surveys: Post-service feedback collection with automated responses
- Renewal Reminders: Contract/subscription renewal notifications and follow-ups
⚡ Business Process Automations
Data Integration & Processing
- Database Synchronization: Keep multiple databases in sync (CRM, accounting, inventory)
- API Integrations: Connect custom applications and legacy systems
- Data Transformation: Clean, format, and enrich data between systems
- Webhook Processing: Handle real-time data from various sources
- File Processing: Automatic document generation, parsing, and organization
Business Intelligence
- Automated Reporting: Generate and distribute reports on schedules
- Data Aggregation: Combine data from multiple sources for analytics
- Alert Systems: Monitor KPIs and send notifications when thresholds are met
- Competitive Intelligence: Monitor competitor prices, content, or activities
E-commerce & Inventory
- Inventory Synchronization: Update stock levels across multiple sales channels
- Order Processing: Automate order routing, fulfillment tracking, and notifications
- Price Monitoring: Track competitor pricing and adjust accordingly
- Product Information Management: Sync product data across platforms
Custom Workflows
- IT Operations: Server monitoring, backup verification, security alerts
- Content Management: Auto-publish blog posts, social media content
- Lead Qualification: Custom scoring and routing based on complex criteria
- Document Management: Organize, tag, and archive documents automatically
⚡ Integration Automations
Multi-Platform Integration
- Cross-Platform Data Sync: Connect CRM, email, calendar, project management tools
- Social Media Management: Auto-post content, respond to mentions, track engagement
- E-commerce Operations: Order processing, inventory updates, customer communications
- Financial Management: Expense tracking, invoice generation, payment processing
Marketing & Sales
- Lead Generation: Capture leads from multiple sources and route to appropriate systems
- Email Marketing: Personalized campaigns based on customer data and behavior
- Sales Pipeline Management: Move deals through stages based on activities and outcomes
- Customer Segmentation: Automatically categorize customers for targeted marketing
Operations & Productivity
- Project Management: Create tasks, update statuses, notify team members
- Document Automation: Generate contracts, proposals, and reports
- Calendar Management: Schedule meetings, send reminders, block time for tasks
- Team Communication: Slack/Teams notifications for important business events
Customer Experience
- Support Ticket Management: Route tickets, escalate issues, track resolution times
- Feedback Collection: Gather and analyze customer feedback across touchpoints
- Loyalty Programs: Track points, send rewards, manage customer tiers
- Personalization: Customize website content, emails, and offers based on customer data
⚡ Communication Automations
Productivity & Communication
- Email to Task Creation: Convert emails into project management tasks
- Calendar Integration: Sync calendars, create events from forms, send meeting prep
- Team Notifications: Slack/Teams alerts for sales, support, or project updates
- Document Management: Save email attachments to cloud storage with proper naming
Sales & CRM
- Lead Capture: Move form submissions into CRM with proper tagging
- Deal Updates: Notify team when deals move through pipeline stages
- Contact Enrichment: Automatically research and update contact information
- Quote Generation: Create and send quotes based on CRM opportunity data
Marketing Automation
- Social Media: Cross-post content, track mentions, add followers to CRM
- Email Lists: Sync subscribers across platforms, segment based on actions
- Content Distribution: Share blog posts across multiple channels automatically
- Event Management: Registration processing, confirmation emails, attendee tracking
E-commerce & Payments
- Order Processing: New order notifications, inventory updates, shipping labels
- Customer Onboarding: Welcome sequences for new customers
- Subscription Management: Handle upgrades, downgrades, and cancellations
- Financial Tracking: Sync sales data with accounting software
Complete Lead-to-Customer Journey
- Capture: GHL landing page captures lead
- Enrich: N8N enriches lead data from multiple sources
- Score: Make.com applies complex scoring based on enriched data
- Route: Zapier assigns lead to appropriate salesperson
- Nurture: GHL executes personalized follow-up sequences
- Convert: All platforms work together to track conversion and optimize
Customer Service Excellence
- Ticket Creation: Customer submits support request through multiple channels
- Routing: N8N analyzes request and routes to appropriate department
- Processing: Make.com updates customer record and checks for escalation criteria
- Communication: GHL sends automated updates and satisfaction surveys
- Analytics: Zapier compiles data for performance reporting
⚡ SMB-Specific Automation Ideas by Industry
Professional Services
- Client onboarding workflows
- Appointment scheduling and confirmation
- Project status updates to clients
- Invoice generation and payment tracking
- Contract renewal management
E-commerce
- Abandoned cart recovery sequences
- Inventory reorder notifications
- Customer review management
- Loyalty program automation
- Cross-sell and upsell campaigns
Healthcare/Wellness
- Appointment reminders and confirmations
- Patient intake form processing
- Insurance verification workflows
- Treatment follow-up sequences
- Compliance reporting automation
Real Estate
- Lead qualification and routing
- Property alert systems for clients
- Transaction milestone tracking
- Market report generation
- Client communication workflows
Restaurants/Food Service
- Online order processing
- Reservation management
- Inventory tracking and reordering
- Customer feedback collection
- Loyalty program management